Product Launches

Launching products to market requires an understanding and knowledge of the product, potential customers and market implications. And calls for extensive, healthcare marketing experience.

At Omega, we work with key stakeholders to help position new products and optimise uptake. When we partner you we will:

  • Understand your customers via advisory boards, focus groups, one-to-one interviews and questionnaire based survey (development, delivery and analysis)
  • Understand your market and work closely with thought leaders (we have an extensive NHS database), undertake competitor analysis and landscape characterisation
  • Develop educational product-related materials such as product monographs, training manuals (on disease area, drugs, competitors) and sales tools ∓ access items
  • Keep abreast of communications as the environment changes with regard to the approval of new drug indications, regulatory changes and competitor developments
Product Launches